HADO is the world's first techno sport: a combination of sport and gaming by means of. augmented reality (AR). This gives a whole new dimension to sport as you know it! HADO uses AR technology to project a layer over
the real world. This is in contrast to Virtual Reality where a fully digital world is created.
As Chicas Contentas, we support HADO to enter the Benelux market with this innovative game.
We created a marketing and social media strategy and we did various content shoots being present at location with a professional photographer and our own video skills. We even visited some HADO arena's in Japan, being lucky enough to be on holiday there: the work never stops right?!
We created a social media presence with inspiring content, created engagement with their license holders (the arena's throughout the Netherlands by adding their content strategically and managed the monthly newsletters informing HADO-players and the arena license holders about the newest updates in HADO world.
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